Maestro nets $15 million for its interactive commerce, commu

Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro, which just nabbed $15 million in financing to grow its business. As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. The company has already worked with names as diverse as the Golden State Warriors, the Dallas Cowboys, and pop sensation Billy Eilish on embedding its interactive tools into various live events and promotions.

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