Augmented Reality (AR), spatial computing, and 'cinematic reality' specialist Magic Leap has announced a new partnership with AMD. Magic Leap used Nvidia graphics acceleration technology for its first AR/XR headset but is currently working closely with AMD on a "semi-custom SoC". The particular use case that Magic Leap will be tackling with AMD silicon is going to be an enterprise solution. There are big hopes for the partnership and that it will facilitate "creation of the most demanding AR experiences while maintaining power efficiency". AR can be more demanding than plain old VR as it seeks to convincingly blend the real and computer generated worlds. AMD's SoC will be tasked with enabling enterprises to "re-imagine and transform how virtual content and information is visualized and merged with real-world environments," said Magic Leap in a press release.