M&M, Ford pull the plug on joint venture In 2018, Ford and Mahindra announced an initial agreement for a joint venture with equity participation of 51%:49%, to develop a new sports utility vehicle on a Mahindra platform and a small electric vehicle (REUTERS) Share Via Read Full Story Mahindra and Mahindra Ltd and Ford Motor Co. said that the global disruptions brought about by covid-19 and the ensuing change in capital allocation priorities forced them to abandon a proposed partnership for engine and vehicle development in India. The move is a blow to Mahindra’s plans to get access to manufacturing capacities and new technologies for engines and connected vehicles. At the same time, Ford will have to continue its independent battle to garner a bigger share of India’s market where it has lagged most of its rivals despite a more than two-decade-long presence.