Majority of consumers expect ethical options Majority of consumers expect ethical options More than 80 per cent of consumers now expect their retirement savings to be invested ethically, and adviser platforms are moving quickly to cater to the mainstream adoption of ethical investing, a fund manager has said. A A Addressing the recent AIOFP conference in Hobart, Australian Ethical head of client relationships Leah Willis said recent research indicated that ethical investing was now an essential requirement for most Australian consumers. “If you thought this was a deep green option just for those niche clients that walk in the door and have specific concerns, that’s no longer the case,” Ms Willis said.