April 14, 2021 It’s time to fire up those promotions and blaze a new trail that can make you some serious cabbage. I’m talking ganja. Jamaican smokes. Chronic. Cheeba. Mary Jane. Hippie lettuce. But I’m not talking about selling wacky tobacky. That would, in fact, be illegal under current federal law. Instead, I’m talking about developing clever promotions that can capture the spirit of a holiday or special event. And in this case, I’m talking about 4/20, which is April 20 and dedicated to the bud beloved by Willie Nelson and Snoop Dogg. This blog idea was sparked by a promotional e-mail from the Goods Mart, a small New York City convenience store that thinks big. The Goods Mart ships themed snack boxes around the country, and the latest is a 4/20-inspired snack box called the Think BIG Munchie Box. The products are curated to “satisfy your sweet and savory cravings this 4/20 and beyond.” The promotion is supported by one of the cofounders of the group Think BIG, which advocates for the global legalization of hemp and cannabis. Another cofounder, and the inspiration for the name of the group, is C.J. Wallace, son of Christopher “The Notorious B.I.G.” Wallace. The Goods Mart ties a donation to Think BIG with each BIG Munchie Box purchase.