By Jennifer O'Brien on Jul 15, 2021 10:44AM Elaine Muir. In IAG and across industry. Elaine Muir is known for her "uncanny instincts" – for being in-sync with people in the world of security; understanding their needs and fears - and then translating that into the right messaging and intuitively arming it with theory. “It's all about flipping the narrative, understanding the customer and their needs, and then changing the messaging to suit. Today, Muir is leading the charge on the educational security front at IAG, a role she clinched in 2019 that sees her using her ‘instincts’ to uplift security education across the entire organisation.