Direct News Source Malaysia Airlines Achieves Another Milestone in Elevating its Loyalty Programme Malaysia Airlines will be further enhancing its loyalty programme, Enrich by introducing a fare-based earning scheme and a new tier qualification structure, providing passengers with a more rewarding experience when choosing to Fly Malaysia, starting 1 April 2021. This progressive milestone elevates Enrich as one of the fore runners amongst fellow frequent flyer programmes around the world and provides a more transparent and simplified model in response to requests from its members.
The new accrual scheme offers a fair value for spend on a per ticket basis which is in line with spend-based earnings on non-airlines partners. This change also complements current dynamic redemption with better value and more fare options. Enrich Miles will be rebranded as ‘Enrich Points’, and existing balances of Miles will be honoured on a one-to-one basis.