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Malaysia Aviation Group next to unveil tourist-like personalised experiences with Journify launch

Details
12 July 2021
Taking a page out of Klook, Airbnb and Tripadvisor, Malaysia Aviation Group (MAG) is introducing an integrated one-stop travel and lifestyle digital platform that represents MAG s third business focusing on providing end-to-end travel solutions. Titled Journify, the platform looks to “transform the consumers’ experience on digital platform”. The platform anchors on travel and lifestyle, and offers consumers a highly personalised travel experience solution that allows them to discover places of interest that suit their preferences and needs. Consumers can plan for a customised and bespoke experience and complete the process with a marketplace that allows them to shop for the products and services they need. ....

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Enrich recalibrates from points from miles to spend

KUALA LUMPUR, 29 January 2021: Malaysia Airlines will recalibrate its earning formula from miles to fare spend for its Enrich loyalty programme, effective 1 April.
In a media release, Wednesday, the airline said the changes would also include a tier qualification structure to deliver a more transparent and simplified model in response to members’ requests.
The switch to how much you spend rather than how far you fly applies at entry-level while miles and cabin class are factors that will also come into play for higher elite membership categories Silver, Gold and Platinum.
The new accrual scheme based on what you spend on a ....

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Malaysia Airlines Achieves Another Milestone in Elevating its Loyalty Programme

Direct News Source
Malaysia Airlines Achieves Another Milestone in Elevating its Loyalty Programme
Malaysia Airlines will be further enhancing its loyalty programme, Enrich by introducing a fare-based earning scheme and a new tier qualification structure, providing passengers with a more rewarding experience when choosing to Fly Malaysia, starting 1 April 2021. This progressive milestone elevates Enrich as one of the fore runners amongst fellow frequent flyer programmes around the world and provides a more transparent and simplified model in response to requests from its members.

The new accrual scheme offers a fair value for spend on a per ticket basis which is in line with spend-based earnings on non-airlines partners. This change also complements current dynamic redemption with better value and more fare options. Enrich Miles will be rebranded as ‘Enrich Points’, and existing balances of Miles will be honoured on a one-to-one basis. ....

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Malaysia Airlines introduces fare based earning scheme to loyalty programme

Malaysia Airlines introduces fare based earning scheme to loyalty programme
centreforaviation.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from centreforaviation.com Daily Mail and Mail on Sunday newspapers.

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New Revenue Based Malaysia Airlines Enrich Program From April, 2021

LoyaltyLobby
Malaysia Airlines Enrich is revamping their program structure and will go revenue based (for MH flights) as of April 1, 2021 which will come to the detriment of low cost flyers.
Enrich will also move away from the system of Elite Miles based on distance flown and instead move to a chart that awards Elite Points based on zones just like British Airways Executive Club does it.
With this move Malaysia Airlines Enrich (which wasn’t either generous or a good value in the first place) is becoming considerably more unattractive for those seeking to accumulate miles and at some point redeem them for award flights, given that the sweet spot for MH is their low priced tickets. ....

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