Furniture World News Steven Sciortino Malouf announces that it has released a new e-book that explains how retailers can best utilize email marketing. The guide includes how to get started, an email marketing platform comparison, tips for building an email list, sample content, and different types of emails and their benefits for shoppers. A full read of the guide will teach users how to build a great campaign from start to finish. Jeff Frodsham, email marketing manager for Malouf, said, “The goal of the e-book is to help our retail partners increase their profits through email marketing, grow their subscribers, boost marketing efficacy, and get the most from their email metrics.” He continued, “Email is a powerful marketing tool, generating 44 dollars for every dollar spent. We want to teach people how to easily harness that power.”