Mamata becomes 'beti' from 'didi' in TMC's new poll slogan DECCAN CHRONICLE. Updated Feb 21, 2021, 9:35 am IST TMC is engaged in a bitter political fight with the BJP and projects the opposition party's leaders as outsiders West Bengal Chief Minister Mamata Banerjee addresses a public rally at Poilan in Kolkata on February 18, 2021. (PTI) Kolkata: Facing a resurgent BJP as the main challenger in the upcoming assembly polls, West Bengal's ruling Trinamool Congress on Saturday unveiled a poll slogan- "Bangla Nijer Meyekei Chaye", portraying Chief Minister Mamata Banerjee as its mascot with focus on women voters and Bengali sub-nationalism. The slogan, which translates to 'Bengal wants its own daughter', presents the transformation from her popular image of 'didi' (elder sister) to 'Nijer Meye' (own daughter), was officially launched at the party's headquarters off EM Bypass.