March 15th 2021 17:55 Leading marketers from KFC, Premier Foods, Little Moons, Mars and Kimberly-Clark will join the likes of Mark Ritson, Bob Hoffman and Helen Edwards for a new Festival of Marketing event in March designed to help marketers boost the effectiveness of their marketing spend. The agenda for The Bottom Line, which will run virtually from 23 to 25 March, is now live with all content curated with the aim of helping marketers better determine what they should spend their time and money on. Over three days, sessions will cover the biggest challenges marketers face in planning, making decisions and measuring success.