Photo by rupixen.com on Unsplash Marketing is a very sentiment-driven business in India. Having said that, though, it has a direct correlation to the economic growth of the country. As already established in the two preceding around the upcoming budget (media agency expectations; print, radio, TV expectations), anything that drives GDP growth also drives up marketing spends.
This year, more than ever, marketers are hoping for a growth-oriented budget, one that creates more job opportunities for consumers thereby increasing their disposable income and propelling spends. As brands look forward to India resuming its aggressive GDP growth, here’s a look at the marketers’ state-of-mind, and their speculations and anticipations from the Upcoming Union Budget 2021 that’s slated to be announced on February 1.