Massachusetts Homes in on Facial Recognition Accountability According to a recently proposed Massachusetts bill, companies could soon face penalties for misusing facial recognition technology, causing them to pay hefty fines or go to court. May 07, 2021 • bill that would penalize companies that misuse such tech via hefty fines and sanctions enforced by the state attorney general’s office. The bill, according to Rep. Dylan Fernandes, would prevent companies from sharing customers’ data without their consent as a way to protect individuals from financial, physical or reputational harm. Examples of actions that the legislation would punish include selling customer data to third parties, scanning data to discriminate against customers or using data in a way that would legally impact a customer’s financial status, housing or employment situation.