Master the Art of Persuasion Through This Comprehensive Copy

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It seems simple enough. Come up with a concept. Write a few words. Consult your thesaurus. Check your spelling. Voila—a piece of copy. While there's no denying you've come up with a paragraph or two, and perhaps your prose is even grammatically correct, questions remain. Does it meet the end goal? Is it informative? Is it entertaining? It's more than words on paper. It's stringing thoughts and ideas together cohesively in a way that will capture the reader's attention. Being a copywriter is more than meets the eye, or what is read on paper.

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