Max Life Insurance Company Ltd ("Max Life"/"Company"), has strengthened its commitment to customers by introducing digital servicing initiatives that have helped bring greater agility, innovation and customer delight amidst the pandemic. In the last six months, Max Life has introduced a range of digital initiatives that are completely contactless and paperless, across most of its channels including the company's branch offices. The company has overhauled the majority of the physical servicing touchpoints to digital and enabled more options of self-serve on its website. The company also built an OTP authentication workflow which has eliminated the need for physical servicing forms in many work steams.