Max Protein forays into cookies segment with soft protein cookies ANI | Updated: Mar 04, 2021 14:59 IST Mumbai (Maharashtra) [India], March 4 (ANI/NewsVoir): After successfully carving a niche for itself in the health food market, FMCG brand 'Max Protein' has now forayed into the premium cookies segment by launching its all new seven-grain breakfast soft Protein Cookies available in three different flavours - choco chips, oats & raisins and nuts & seeds. Each protein cookie contains 10 gm of protein and calcium, equivalent to a glass of milk (300 ml), 4 gm fiber that is equivalent to an apple (150 gm). "Health/functionality is important for Indian consumers while choosing cookies, the key driver of choice in the category still remains sensory satisfaction - 'Taste'. Recently, we have launched Max Protein Cookies with clutter breaking communication MAX PROTEIN - THE BIG TASTY COOKIE, being big in size, delivering on taste, having soft and chewy mouthfeel, as well as ticking all the health parameter with the 7 grains, Protein, Calcium, No Maida," said Vijay Uttarwar, Founder and CEO.