Maxon Unveils a New Corporate Identity Share Article Maxon has unveiled a new corporate identity. This new logo is an important part of that identity. We wanted something that embodies our unified product lines, passionate team and shared goal of empowering creatives. FRIEDRICHSDORF, Germany (PRWEB) April 13, 2021 After more than 20 years, Maxon has unveiled a new corporate identity. The move follows the completed unification of Maxon global in 2018, the acquisition of Redshift in 2019 and the merger with Red Giant in 2020. Senior Brand Manager Leo Hageman designed the logo under the direction of Maxon’s executive team. “After bringing the Maxon, Redshift and Red Giant teams together, we felt it was important to establish a new look and feel for Maxon,” said CEO David McGavran. “This new logo is an important part of that identity. We wanted something that embodies our unified product lines, passionate team and shared goal of empowering creatives.”