McDonald’s expands loyalty rewards program for its effectiveness in increasing visits frequency Photo by: Andrew Hoang/Unsplash Friday, April 30, 2021 6:37 AM UTC Related Stories Expansion of the restaurant’s loyalty programs McDonald’s is one of the most known fast-food chains in the world. One can find one outlet in any country, so almost everyone may have already tried its burgers and fries. In the U.S., where it originated, it was estimated that at least 85% of the population have already dined or ordered for take-out at least once. But while McDonald’s is a natural crowd drawer when people want some burgers that can be ordered fast, its sales can still dwindle at times, and this is why the company also uses strategies to keep people coming back.