Details 13 April 2021 McDonald’s Singapore has unveiled a new campaign named "Night-In", which aims to reflect how nights-in have become the new nights out. The campaign is fronted by a 45-second spot that mirrors the newfound joys of staying home, or better known as “Cocoon Culture”. Featuring an original, soulful music track to capture the essence of a night-in, the film aims to celebrate the night-in crowd who unabashedly revel in spending their quiet time indoors, either alone or with their loved ones. The ad is also edited into two separate 15-second versions, with one targeting at Gen Z and another targeted at Millennials. The ad for Gen Z is titled "#FOMO is out. #JOMO is in. Tonight. Are you in? McDonald's." One can only assume JOMO in this case refers to the "Joy of missing out", which contrasts the term "FOMO", or fear of missing out. Meanwhile, the shorter ad for Millennials is titled "Work out, chill out, go all out. Tonight. Are You In? McDonald’s." The original ad was done in partnership with director Roslee Yusof from Freeflow Productions, who said he wanted to create a distinct sound, scene and style for what a great night in Singapore might feel like these days.