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13 April 2021
McDonald’s Singapore has unveiled a new campaign named Night-In , which aims to reflect how nights-in have become the new nights out. The campaign is fronted by a 45-second spot that mirrors the newfound joys of staying home, or better known as “Cocoon Culture”. Featuring an original, soulful music track to capture the essence of a night-in, the film aims to celebrate the night-in crowd who unabashedly revel in spending their quiet time indoors, either alone or with their loved ones.
The ad is also edited into two separate 15-second versions, with one targeting at Gen Z and another targeted at Millennials. The ad for Gen Z is titled #FOMO is out. #JOMO is in. Tonight. Are you in? McDonald s. One can only assume JOMO in this case refers to the Joy of missing out , which contrasts the term FOMO , or fear of missing out. Meanwhile, the shorter ad for Millennials is titled Work out, chill out, go all o ....

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