McKinsey & Company Named a Leader in Customer Experience Strategy Consulting Practices Report NEW YORK and LONDON, Jan. 7, 2021 /PRNewswire/ -- McKinsey & Company today announced that it has been named a leader in Forrester's The Forrester Wave: Customer Experience Strategy Consulting Practices, Q4 2020 report dated December 2, 2020. The report provides a guide to service providers in the Customer Experience (CX) Strategy consulting market, an area that has gained increased strategic importance to global businesses in 2020. According to the Forrester report, "The coronavirus pandemic has forced businesses to change how they interact with their customers. …At the heart of this rapid transformation, CX leaders help their businesses create strategies for experience innovation and help structure organizations to support new experiences."