Measurement 2 days ago The Video Advertising Bureau has been seeking a retroactive pandemic audience recount after suggesting the measurement firm's numbers were too low. August 31, 2020 The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely and affordable manner, [...] January 28, 2020 In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer [...] January 2, 2020 Over the past year, “Here’s What Counts” opined on several topics. But the ones that gained the most traction involved Gen Z’s views on privacy, social media data collection, and [...]