1 person found this useful Michelin has announced it will incorporate Radio Frequency Identification (RFID) chips into all its car tyres by 2023. The manufacturer said RFID technology is a cost-effective way of tracking tyres and a ‘significant contributor’ to predictive maintenance services. It will also enhance driver safety by allowing Advanced Driver Assistance Systems (ADAS) such as ESP to adjust responses according to specific tyre characteristics, says Michelin. Michael Ewert, vice president of Global Sales for Original Equipment at Michelin, said: “Since RFID technology ensures this exact tyre identification, it is conceivable in the future that drivers will see a tyre status display next to their fuel gauge.