Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend. Carolyn Lyden on May 27, 2021 at 7:00 am In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. Interested parties can complete the online questionnaire to get early access. For businesses just starting out with advertising, paid search marketers can enter the business URL and their advertising goals, and Microsoft will automatically create a campaign based on the website content. Before the campaign goes live, advertisers can review key elements like when ads are shown, suggested keywords, suggested budgets, and more.