Behind the Work 26 Add to collection Mikros MPC shares insight into it's work for France Television idents announcing the programs of the channels dedicated to the Olympics March 2020 – as the sanitary crisis was hitting the world, the International Olympic Committee (IOC) announced the rescheduling of the Games of the XXII Olympiad in Tokyo, four months ahead of the opening ceremony. At that time, the teams at Mikros MPC were well advanced in the creation of a new TV ident for France Television, to announce the programs of the channels dedicated to the Olympics. Project lead and producer, Hugues Allart, Mikros MPC, instantly recognised the great creative potential of the film: “As soon as I saw the “Sumo” brief by MullenLowe France, I fell in love. The objective was to honor the Japanese culture, the values of the Olympics and the new disciplines that would debut at the Summer Games, such as skateboarding, mountain climbing, basketball, surf. All of this in a full 2D animated film, using Japanese prints as a reference. But like all love stories, I knew it was going to be a complex production. For the film to be successful it needed a specific team to be able to execute the agency’s vision of a highly crafted piece of art within the required budget and timeframe… this was not going to be easy. What made things possible is that, at Mikros MPC, we are blessed to nurture a large pool of amazing talent which is unique in the market today. I brought together a dream team of artists that I had already the experience of working with, so I was certain that as a team, we would pull this 'miracle' off.”