Millions of reasons why the IPL needs to rethink priorities Updated: Updated: Share Article AAA The yea-sayers will insist the IPL is a distraction in troubled times. File | Photo Credit: PTI How many of us can watch the IPL without revulsion and guilt? Revulsion, at the insensitivity of continuing with a tournament amidst the pain and suffering in the country. And guilt at contributing, in whatever measure, to its profits by watching it on television. It is easy to confuse IPL with sports, but it is in fact a highly leveraged television serial ideal for selling products where people happen to play a version of a popular game. And television is unlikely to put its golden goose to sleep. There is another month to go — a month when there will be more cases, more deaths and greater anxiety, all matched by the triumphalism and crassness of the tournament being played in a bubble — in more senses than one. What price the 78-metre six or the fast yorker that hits middle stump when around you people are dying in horrific ways and hope is being sucked out of so many lives?