Mind Your Own Business, Ramdev An AIIMS doctor's open letter to the owner of a major business house. Rsamdev. Photo: Facebook/Patanjali Products Baba for a simple reason. For me, Baba is a reverence reserved for the likes of Farid Shah, Bulle Shah or Rehman (Baba). In my honest opinion, self-proclaimed Babaship (I know itâs not a word) is nothing more than optics for someone like you, a successful businessman. My favorite baba, Baba Farid Ganj-e-Shakar had once said, âIf you want the position of a saint, remain away from the kingâs family.â How apt, isnât it?