Monday Memo: Help Wanted, Local Host : TALKERS magazine &#x

Monday Memo: Help Wanted, Local Host : TALKERS magazine – "The bible of talk media."


 
BLOCK ISLAND, RI — If talk radio is Rush Limbaugh reacting to the Derek Chauvin verdict, it’s time for a new plan.
Better yet, how about an old plan? While exasperated EIB affiliates – other than iHeart stations that have no choice – are exploring various would-be syndicated successors, is anyone reverting these hours to local?
Rush broke new ground.
Before stations took the leap, the only major satellite-delivered talk daypart was Larry King’s overnight show. In 1980, Mutual (dee-boop) gave affiliates a free dish! Even with Larry’s gift, only the wee hours were “safe” for non-local programming, until Rush.
Repeatedly Rush explained – to us in convention keynotes, and on-air – that, first-and-foremost, he was an entertainer, holding our attention through “obscene profit-making time-outs” sold “at confiscatory rates.”

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