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By Holland Cooke Consultant BLOCK ISLAND, RI -- Be there or be square. Legacy media are scrambling to follow eyes and ears beyond old towers and deliver the on-demand options users now favor. NBC’s got Peacock; CBS touts its Paramount+ and invites us to watch the rest of “60 Minutes” inte ...
By Holland Cooke Consultant BLOCK ISLAND, RI -- Notice how often transmitters invite listeners and viewers to leave? NBC uses affiliates' air to ask viewers to watch Peacock instead. They even cannibalize their own linear channels. As President Trump recently addressed Congress, Lest ...
BLOCK ISLAND, RI —Â He told us that, first-and-foremost, he was an entertainer. And was he ever. As was the late gritty iconoclast G. Gordon Liddy, second-in back when political talk radio found traction. Either of them probably couldâve read the phone book and held our attention. Local hosts chimed-into what became a conservative chorus. Yet, as they still share the same sheet music, itâs not the same without the lead singer. Post-Reagan Revolution, Rush did best when Clinton and Obama were in the White House. During Dubyaâs turn, Limbaughâs act was still big in sm...
WAUSAU, WI —Â Client stations are sharing feedback from listeners increasingly uncomfortable with âguidedâ Rush Limbaugh Show reruns. âMorbid,â âforced,â âclinging to the past,â and âickyâ are among verbatim comments, as, for instance â three months after Rush passed â aircheck clips react to President Bidenâs address to Congress. Non-iHeart stations (allowed to) are bailing, most to one of a half-dozen other syndicated keepers of the flame. Some stations, however, are recovering the network inventory and reallocating Lim...
BLOCK ISLAND, RI — If talk radio is Rush Limbaugh reacting to the Derek Chauvin verdict, it’s time for a new plan. Better yet, how about an old plan? While exasperated EIB affiliates – other than iHeart stations that have no choice – are exploring various would-be syndicated successors, is anyone reverting these hours to local? Rush broke new ground. Before stations took the leap, the only major satellite-delivered talk daypart was Larry King’s overnight show. In 1980, Mutual (dee-boop) gave affiliates a free dish! Even with Larry’s gift, only the wee hours were “safe” for...