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Mondelēz doubles down on digital & personalized market
Mondelēz doubles down on digital & personalized market
Mondelēz doubles down on digital & personalized marketing, explores expanded channel distribution
Mondelēz is doubling down on digital marketing and increased distribution across channels as it continues its transformation from a 'margin-centric' business to a more 'consumer-centric' company, according to CEO Dirk Van De Put.
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