Monsoon to launch new store concept Monsoon Accessorize will be rolling out a new retail concept for some of its Monsoon stores this year, beginning with the opening of a new 1,200 sq ft shop in Marylebone, Drapers can reveal. The retailer is opening a new store, located at 19 Marylebone High Street, on Monday 12 April, when non-essential retail is allowed to reopen. “We are tremendously excited to open our first new boutique store concept,” Peter Simon, Monsoon’s founder, told Drapers. “This has been a difficult year for everyone, but difficult times can inspire creativity, and that has certainly been true for us: this store is a bold new expression of Monsoon, taking us back to our roots and celebrating the joy and colour that is so rich in our heritage.