Share this article Share this article WASHINGTON, April 13, 2021 /PRNewswire/ -- Global Media, a Moore company, announces it has been named the U.S. agency of record for direct response television for the International Fund for Animal Welfare. Global Media will build and manage a U.S. direct response television program to increase support and awareness of IFAW's mission to rescue, rehabilitate and release animals into their natural habitats. Global Media will provide strategic services to manage all aspects of an omnichannel direct response television program, including creative development, media buying strategy, call center management, program management, reporting and analytics. Global Media's services will help IFAW optimize digital platforms, expand acknowledgment and fulfillment processes and leverage data flow across all IFAW fundraising platforms.