Moray business owner utilising under-valued materials to mak

Moray business owner utilising under-valued materials to make luxury bedding
Updated: 19/05/2021, 1:05 pm
© Supplied by Joan Johnston
A Moray-based mum of two is utilising the textile industry’s cast-off material to create luxury bedding that encourages a better night’s sleep.
Joan Johnston created Ava Innes in 2019 with the aim of using a rarely-used type of cashmere to make her products.
Mrs Johnson is a big believer in sustainability, and takes that ethos into her business, with their slogan being “doing good by doing better.”
Cashmere guard hair duvet
She said: “I’ve been in the textile industry for more than 20 years and have worked at brands across the UK, including at Johnstons of Elgin.

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