More Than 10% Of Consumers Not Planning To Shop This Holiday Season: Survey WASHINGTON (dpa-AFX) - Over 10% of consumers not planning to shop this holiday season as the pandemic has caused severe economic impact on the country. Research from Principal Financial Group indicates higher stress levels and less holiday spending among U.S. consumers as many continue to navigate the economic impacts of COVID-19. Consumers cite several pandemic-related factors influencing holiday shopping decisions, including financial strain, unemployment and less pay, and general COVID-19 concerns. About 70% of the customers who are ready to spend will do so online and are decreasing expenses on travel, dining out, and entertainment.