Store data source: Analysis by CACI. Call the market planning group on 020 7602 6000 Have customers been more compliant with face mask wearing since the rules became stricter? The message has landed really well. What’s helped is it’s been backed up with a strong PoS package, and that’s the case for all Morrisons stores. I can’t recall having any issues with face mask wearing before the stricter enforcement, but I wouldn’t say it’s been easy either. That’s down to the team’s hard work – they’ve provided great service and an inviting yet controlled atmosphere since the pandemic began. The stricter rules were something the local community wanted because it reassures customers regarding their safety. That’s also why we’ve upskilled some of our staff to ensure shoppers are keeping their masks on throughout the store and they guide them if they need help. Covid-19 safety measures have become as important as stacking shelves or any other task.