10th May 2021 After revealing back in March that it was planning to move its loyalty scheme away from collecting points to giving shoppers instant discounts and other offers, the retailer has officially unveiled its new proposition called ‘My Morrisons’ with the tagline ‘Make Good Things Happen’. Replacing the old ‘More’ scheme from today, the supermarket’s new loyalty offer will now communicate all savings in pounds, which will be available to spend immediately rather than customers having to wait to save up points or receive vouchers. The instant rewards-based scheme is built around a new app that replaces the need to carry a traditional plastic loyalty card. However, Morrisons said that customers who prefer to use a physical card can still use their existing one.