On June. 30, 2021 Ontario is implementing the Accessibility for Ontarians with Disabilities Act (AODA) which requires businesses to meet accessibility guidelines or face hefty fines as repercussions. Siteimprove and Fable conducted a survey with 55 Canadians who said their disabilities affect how they browse or use websites. The results revealed that 63 per cent of respondents felt limited in their ability to use the internet when compared to those who do not have a disability. When confronted with barriers while shopping online, some respondents switched store brands, others even opted for shopping in person. Samuel Proux, an accessibility evangelist at Fable, is a screen reader user and an accessibility advocate who has a visual impairment himself.