Moving from the Lab to the Mainstream - Microsoft's Machine-Learning Tool Image Credit: Microsoft Reinforced Learning systems are ready to make the jump from the research bench to real-world applications. Wondering why you are still seeing advertisements for holidays in your browser during a global pandemic? It's because most companies that place ads generally use traditional Machine Learning (ML) models that make predictions based on past behaviors. Thus, when the temperature drops, these models suggest a trip to some far-flung destination, because that has worked in the past. Therefore the same ads are placed even if consumers are unlikely to be going anywhere due to lockdown restrictions.