The success of such structures, though, is based upon the quality and longevity of the music or whatever art form is being sold. The other factor is the control of the rights to this music. With free downloading so commonplace, effective measurement of your potential earnings is vague, to say the least, even though there will no doubt be litigation and other action to try to ensure artists do not lose out to freeloaders. What Should I Do? In 2018, a company called Hipgnosis was formed precisely to address this market and raised money to go out and purchase back catalogues of work, including those from Neil Young, Debbie Harry, Chris Stein and Beyonce.