Müller Milk & Ingredients and Lidl GB have confirmed details of a new fixed price offer available to Müller Direct farmers (farmers who supply conventional or organic milk directly to Müller, excluding farmers in an aligned milk pool). Following the completion of its first three-year fixed price contract, the new long-term initiative will continue to see Müller supply fresh milk to the majority of Lidl’s British stores and is designed to help dairy farmers in Britain manage price volatility and gain long-term financial certainty. From July 1, 2021, Müller Direct farmers will have the option to secure up to 50% of their milk supply at a 29ppl fixed price, for three years. The remainder of the volume they produce will attract the market related Müller Direct milk price.