MullenLowe and Mediahub: a year at the heart of the crisis The agency's work won the Thinkbox TV Planning Awards Grand Prix and helped save the NHS Campaign, the agency knew it had something special to sing about. Just how special and, ultimately, how important that work and the ongoing collaboration with its client would prove to be was something yet to be revealed. The entry, "Saving the NHS one touchpoint at a time" went on to win the Thinkbox TV Planning Awards Grand Prix in July and subsequent campaigns have helped push nursing applications to UCAS up by a staggering 32% this year.