Myntra to increase penetration into India's Gen Z community

Myntra to increase penetration into India's Gen Z community with its 'FWD Campus Tribe'

Myntra, an Indian e-commerce platform, has launched a student community called ‘FWD Campus Tribe to target Gen Z students and build a creator economy. Members will receive benefits, including access to a three-month Insider Trial pack and one-on-one styling sessions.

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