NAIDOC Week 2021: Deadly Denim 9 July 2021 The brand uses upcycled denim and customises each piece with textiles featuring Aboriginal artwork. To ensure its impact is as minimal as possible, Deadly Denim donates the scraps from its textiles to a local sewing group in a women’s correction facility where a group of Aboriginal and Torres Strait Islander women learn to sew and create storybook animals for a children’s program. Additionally, the business has an ongoing partnership with the Rhodanthe Lipsett Indigenous Midwifery Charitable Fund (RLIMCF) to donate a portion of its profits to support Aboriginal and Torres Strait Islander people to qualify as midwives and remain in the profession.