Maple syrup producer tapping trees Image: New Brunswick Maple Association The New Brunswick maple syrup industry has grown dramatically in the last 15 years, even registering export growth during the pandemic. New Brunswick Maple Association Executive Director Louise Poitras says industry sales have increased from $3-million in 2006 to a current estimate of $33-million. Exports grew by 20 percent in the last year alone. Poitras said the province currently produces and exports 7.5 million pounds of maple syrup per year with 67 percent of the province’s maple syrup going to the United States. “In 2015, when the government allocated another 4,400 hectares of Crown land to producers, taking it up to roughly 14,500 hectares in the province, it gave a big push to the industry,” she said, adding that a lot of money also went into installing state-of-the-art equipment.