NC500's value confirmed by new survey By Calum MacLeod | Updated: 16:53, 15 December 2020 Get the Ross-shire Journal sent to your inbox every week and swipe through an exact replica of the day's newspaper Craig Mills, operations director at North Coast 500. In a year when Highland tourism has faced its biggest challenge, businesses remain convinced of the value of the North Coast 500 (NC500) and feel supported by the globally famous touring route. A new study of its members commissioned by NC500 scored the organisation over 90 per cent for satisfaction and its benefit to the region as a whole. An overwhelming majority of firms from across Inverness-shire, the Black Isle, Easter Ross, Wester Ross, Sutherland and Caithness also believe that NC500 is continuing to have a positive benefit on the wider North Highlands region, despite the pandemic.