Nestlé reduces plastic from cereal packaging and rolls out paper Smarties packs worldwide Well-known cereal brands including Cheerios, Shreddies and Shredded Wheat are set to reduce the amount of plastic used in packaging by more than 600 tonnes annually, while Nestlé's Smarties brand is also switching to recyclable paper packaging worldwide. Plans are also in place for the packaging to be rolled out across other brands next year The breakfast cereal brands are manufactured by Cereal Partners – a joint venture between Nestlé and General Mills – and are all set to reduce the amount of plastic used in packaging by up to 15% compared to current levels.