Nestlé to launch vegan KitKat in 2021 By Anthony Myers New KitKat is certified vegan, and made from 100% sustainable cocoa sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance, company announced. The plant-based option of the popular snack will have the perfect balance between crispy wafer and smooth chocolate that has been KitKat’s trademark since it was introduced by Rowntree’s in York in 1935. Alexander von Maillot, Head of Confectionery at Nestlé, said: " One of the most common requests we see on social media is for a vegan KitKat, so we're delighted to be able to make that wish come true. I can't wait for people to be able to try this amazingly tasty new KitKat. This is a product for everyone who wants a little more plant-based in their life!"