Hulu and Amazon Prime. It’s unquestionable that Netflix is the No. 1 streaming service in the world right now. But can it hold onto that title for much longer? A new report which suggests that Netflix has begun to lose ground in these ongoing streaming wars. A report from The Wrap shows that Netflix’s lead over all the other streaming services is starting to shrink. While Netflix still holds 20% of the U.S. streaming market, its lead has shrunk from 29% in the past year, based on data shared by Ampere Analysis. This means that Netflix lost 31% of its market share since 2020, even as the company recorded 36.58 million new accounts last year.