Nevilles Extends TrueCommerce's Digital Solutions to Accelerate Digital Transformation with the Adoption of PIM Leading supplier of tableware and light catering equipment chooses TrueCommerce Product Manager to optimise the management and distribution of product data COVENTRY and MANCHESTER, United Kingdom, April 29, 2021. Nevilles, an industry leading supplier of tableware and light catering equipment to the UK and Irish food service industry, will leverage the system alongside its existing TrueCommerce EDIand B2B eCommercesolutions to further accelerate its digital transformation. "We previously relied on our ERP system for storing our product data, however it wasn't designed to be used in this way and was therefore clunky and not particularly user friendly. It also involved the use of multiple spreadsheets which meant that launching new products was convoluted and unstructured." said Ian Witsey, Product Manager at Nevilles. "When the COVID-19 pandemic hit and more of our customers pivoted their operations into the B2C market, we saw a considerable increase in the number of customer queries regarding the product data they needed for their new online channels. Quite simply our existing processes could not support our customers in the way we wanted to, and as a company that places great value on strong customer relationships, we quickly made the decision to look for a PIM system."