The Army is telling would-be soldiers it is OK to fail, in its latest drive to enlist the ‘snowflake’ generation. A £2.8million television, radio and social media campaign unveiled today shows recruits struggling on the battlefield and says failure is the ‘first step towards victory’. One TV advert shows a white male soldier face down in the mud while another features a black female struggling to keep up on a training march. A second ad says: ‘What’s the first step towards victory? Failure. You fail, you learn, so you can win when it really matters.’ A £2.8million television, radio and social media campaign unveiled today shows recruits struggling on the battlefield and says failure is the ‘first step towards victory’